Virgin Mobile Network, UAE

Automated, in-store digital experience for on-boarding customers to the new UAE Virgin Mobile network.

01

Brief

Create an automated, in-store digital experience for on-boarding customers to the new Virgin Mobile network, launched in the UAE.

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02

Strategy

Working with Start Design in Dubai, Engage Works provided the technical framework and hardware to launch a brand new customer experience through Virgin Mega stores and mobile locations throughout the UAE. The hands-on engagement enabled new customers to build their plan, pick a phone number, pay for and collect their SIM card. A number of mobile pop-up experiences were also created to provide flexibility to the brand in their outreach to new customers. The approach was to give the client a uniquely fun experience in line with the Virgin Mobile brand and was launched in the region by Richard Branson

03

Client benefit

Virgin Mobile has now established a core mobile service offering within the United Arab Emirates through intelligent, intuitive and fun interaction points, building the Virgin Mobile brand globally.

Virgin Mobile

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Creative
  • Paul Boulding
  • Scott Boulding
  • Francesca Burns
Development
  • David Hoe
Engineering
    • Jake Finnigan
    • Howard Peters
Strategy
  • Chris Mitchell
  • Holly May