Khalaf Ahmad Al Habtoor Life Journey

Customised iPad application syncing to a custom-built CMS containing rich content from the life and achievements of the founder of the Al Habtoor Group.

01

Brief

Create a digital guided tour experience for the private exhibit of Khalaf Ahmed Al Habtoor

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02

Strategy

The Habtoor application syncs to a custom built content management system containing rich content from the life and achievements of the founder of the Al Habtoor Group. To enhance the digital experience Engage Works created a number of digital magazines, narrations, audioscapes and an 8K Ultra high resolution film to be the showpiece content for each visit.  The journey is made up of a number different touch points telling the story of childhood and upbringing, family, business, philanthropy and sport.

03

Client benefit

The Al Habtoor Group now has a showpiece space to enable their founder to treat high profile visitors to a truly personal experience of Mr Habtoor’s life and achievements to date.  Engage Works' interactive creation provides the perfect platform for members of the Habtoor  Media and Communications team to customise content, language, group size and schedule either on prepared prior to the visit or on the fly for ultimate flexibility.

Khalaf Ahmed Al Habtoor Life Journey

Application syncs to a custom built content management system containing rich content from the life and achievements of the founder of the Al Habtoor Group.

Creative

  • Paul Boulding
  • Scott Boulding
  • Francesca Burns
  • Charlie Dolby

Development

  • David Hoe
  • Gabriel Henwood
  • Nikolay Zhekov

Engineering

  • Jake Finnigan
  • Howard Peters
  • Carl Childs

Strategy

  • Aya Fisher
  • Liam Page
  • Steve Blyth
  • Pierre Trochu