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Knight Dragon Greenwich Peninsula Marketing Experience

Empowering the Greenwich Peninsula as an ideal place to live.

01

Brief

In collaboration with Emulsion, we were tasked with designing an experience that allows visitors to visualise life on the Greenwich Peninsula, as a potential buyer, brand advocate or both.
 

02

Strategy

We created a blend of digital technology, architectural materiality and branded collateral, flowing into a seamless, integrated visitor journey. Technology included touch kiosks, haptic devices, immersive VR pods, projection and projection mapping.
 

03

Client benefit

Increased public awareness of the Greenwich Peninsula; positioned the Greenwich Peninsula brand as creative and eclectic place makers, generating a desire to live there.

Greenwich

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Creative
  • Paul Boulding
  • Scott Boulding
  • Francesca Burns
  • Charlie Dolby
Development
  • David Hoe
  • Gabriel Henwood
  • Nikolay Zhekov
Engineering
  • Jake Finnigan
  • Howard Peters
  • Carl Childs
Strategy
  • Aya Fisher
  • Liam Page
  • Steve Blyth
  • Pierre Trochu

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