China International Import Expo 2018 

Inspiring Innovation with the Department for International Trade in Shanghai.

01

Brief

In collaboration with the Department for International Trade, we took our Flux Longe concept to the UK pavilion in Shanghai. The UK were guests of honours at the exhibition and wanted to display the latest in innovation to all visitors 

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02

Strategy

We created a blend of digital technology, and branded collateral, flowing into a seamless, integrated visitor journey. Technology included immersive VR, our own CoCreate and Foundation software was used on a number of interactive screens along with a holographic display.

03

Client benefit

The Pavilion received high praise from various countries and was also visited by China's President Xi Jinping who was highly impress by its level of innovation. As a result the event has estimated to secure an additional £2 billion of deals to UK exports.

PiccadillyOn

A truly stunning experience.

Creative
  • Paul Boulding
  • Scott Boulding
  • Francesca Burns
Development
  • David Hoe
Engineering
    • Jake Finnigan
    • Howard Peters
Strategy
  • Chris Mitchell
  • Holly May