In 2017 we devised The #PiccadillyOn campaign for the largest commercial property development and investment company in the UK, Landsec. The brief was to generate community spirit ahead of the launch of one of the UK's most iconic landmarks, whilst raising money and ‘bringing colour to life’ in aid of Barnardo’s children charity.

The #PiccadillyOn campaign invited people from around the world to sponsor a unique colour ‘chip’. The chips then formed part of a 3D countdown clock, before being the central component of a spectacular three-minute launch film, screened during the switch on.

Screened on Piccadilly's huge new LED screen, the largest of its kind, our #PiccadillyOn video utilised all of the sponsored colours and was live-streamed on Facebook and YouTube across the globe.

Screened immediately after the switch on of the Piccadilly Lights’ huge new greater-than-4K (5490 x 2160 pixels) 8mm pixel pitch Daktronics LED screen – the largest screen of its kind in Europe at 17.56m high by 44.62m wide – the Engage Works-produced #PiccadillyOn video utilised all of the sponsored colours and was live streamed on Facebook and YouTube across the globe.