In 2017, we were elected to create an immersive and digitally interactive guided tour experience depicting the life of Khalaf Ahmad Al Habtoor, Founder and Chairman of the Al Habtoor Group.

The Habtoor application syncs to a custom-built content management system containing rich content from the life and achievements of the founder of the Al Habtoor Group. To enhance the digital experience we created several digital magazines, narrations, audioscapes and an 8K Ultra high-resolution film to be the showpiece content for each visit. The journey is made up of many different touchpoints telling the story of childhood and upbringing, family, business, philanthropy and sport.

The Al Habtoor Group now has a showpiece space to enable their founder to treat high profile visitors to a truly personal experience of Mr Habtoor’s life and achievements to date. Our interactive creation provides the perfect platform for members of the Habtoor Media and Communications team to customise the content, language, group size and schedule either on prepared before the visit, or on the fly for ultimate flexibility.

The Habtoor application syncs to a custom built content management system containing rich content from the life and achievements of the founder of the Al Habtoor Group. To enhance the digital experience Engage Works created a number of digital magazines, narrations, audioscapes and an 8K Ultra high resolution film to be the showpiece content for each visit.  The journey is made up of a number different touch points telling the story of childhood and upbringing, family, business, philanthropy and sport.