At their new flagship store in Westfield, London, British womenswear retailer Monsoon needed a fresh new look to attract customers, and give them the flexibility to be future-proof and stand out from the competition. This required a fresh new look that would set them apart from the competition while generating and displaying in-store content.

Combining both digital and the sculptural elements, we used generative art to create a ‘living canvases’ that interacts with the physical environment and product, truly bringing the brand to life. Our Living Canvas installation interacts with the Monsoon products in the shop, truly bringing the brand to life. Generating animated signage that reflects the styles of the clothes around it, the installation provides endless content that will never run out, future-proofing Monsoon’s in-store content strategy

Monsoon has praised our work, stating: “It’s allowed us to tell our stories, immerse customers in our product and successfully express who we are as a brand".

Combining both digital and the sculptural elements, we used generative art to create a ‘living canvases’ that interacts with the physical environment and product, truly bringing the brand to life. Our Living Canvas installation interacts with the Monsoon products in the shop, truly bringing the brand to life. Generating animated signage that reflects the styles of the clothes around it, the installation provides endless content that will never run out, future-proofing Monsoon’s in-store content strategy.